From Pandemic Start-Up to Three Locations
This podcast episode features an interview with Shane, the owner of a gourmet dessert company. Shane discusses his business model of offering a rotating menu of gourmet cookies and other desserts. He shares the story of how he started his business during the pandemic and his plans for future growth, including opening additional locations and partnering with a coffee shop.
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Key Takeaways from the Episode:
- Shane’s success in growing his gourmet dessert company during the pandemic highlights the importance of adaptability and creativity in business. Despite starting with limited baking experience, he was able to pivot his plans and create a unique product that gained traction in the market.
- Shane’s focus on marketing and branding played a significant role in his business’s growth. By utilizing social media, creating engaging content, and implementing strategies like fake sellouts, he was able to generate buzz and attract customers to his gourmet cookies.
- The emphasis on quality and unique offerings sets Shane’s business apart from larger competitors. By using high-quality ingredients, hand-rolling and stuffing cookies, and offering a rotating menu, he creates a premium product that appeals to customers seeking a special treat. This focus on quality and differentiation has helped him compete successfully in the market.
Resources
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- Smart Pizza Marketing Instagram: Follow along and watch the content as we test things.