Not the pizza. Not the location. Not the marketing budget. Three things—and once you see them, you can’t unsee them. I’ve been inside more than 600 pizza shops over the last decade. Different cities, different styles, different owners. But the gap between an $800K shop and a $2M shop is almost always the same. Most … Read more
In this episode, I wanted to talk about a few things that have been on my mind lately. First, I just got back from a trip to Los Angeles, and we visited a bunch of great pizza shops while we were out there. One of the coolest things we did was attend the LA Pizza … Read more
All right, here we go. I’ve been thinking a lot about 2026 — what kind of content I want to make, how I want to show up for you, and how we can all keep getting better at this whole “running a pizza shop” thing. There’s a lot in the works. I’m traveling more. I’m … Read more
I’m bringing back a short series on the podcast where I sit down with a few pizza shop owners (or soon-to-be owners) and answer their biggest questions about marketing, operations, scaling, opening a shop, or whatever they’re stuck on. Here’s how it works: • 30–45 minutes on video callWe’ll record an episode where you bring … Read more
Sometimes the best ideas in the pizza business start by accident. That is exactly how Square Pie Guys in San Francisco began. A couple tried some leftover square pies at a wedding pop up, loved them, and basically funded the first 30 pans. That moment turned into a pop up, then a storefront, and now … Read more