Run a better pizza shop.
Make more money doing it.
No fluff. No marketing guru talk. Just what works in real shops.
200+
Shops visited
30K+
YouTube subscribers
600+
Podcast episodes
Here's what you get
Three ways to level up.
The Podcast & Channel
The weekly podcast. YouTube shop walkthroughs. Free. No BS. What works in real shops.
SPM PRO Community
The room every owner wishes they had. Private community of serious operators. Bruce in there daily.
1-on-1 Consulting
One hour, your shop, your numbers. $150/hr with Bruce. Walk out with a move you can run this week.
The room every owner wishes they had.
SPM PRO isn't a course. It's not a vault of PDFs you'll never open. It's a working room of real pizza shop owners — people running shops right now, swapping moves that actually pay.
What's inside
- Private community of serious operators
- Monthly numbers check-ins
- Direct access to Bruce
- Operations, hiring, and profit playbooks
Pricing
Monthly
$100/mo
Cancel anytime.
Annual
$1,000/yr
Two months free.
30-day money-back guarantee. No questions asked.
Real shop owners.
Real results.
Veteran operators. Not influencers. These are the people running the rooms that built SPM PRO.
Jake Johnson
Patriot Wood Fired Pizza
"My wife and I started our food truck in 2018 in East Tennessee. Early this year we transitioned into a brick and mortar. Your podcast is one of a handful of industry podcasts I listen to and have gotten a lot of great information from you! Keep it up!"
Kay Jack Pizza
@KayJackPizza
"Bruce is doing a great job helping new and established pizza shops learn, grow, and network."
Mike Schillaci
Mar 23, 2026
"Interview with Bruce on SPM. Five stars. Bruce asks the real questions that make you think about your shop differently."
Gabacool
Podcast Review
"Running a pop-up and dreaming of a brick-and-mortar, this podcast hits different. The stories are real, the guests are inspiring, and it's the perfect mix of laughs and lessons. Makes you want to sling more pies and chase those big pizza dreams."
Steve Rouse
April 24, 2020
"Bruce shares lots of practical, real world business building ideas!"
Jon Doemel
June 13, 2019
"If you're looking for an edge...here it is."
One hour. Your shop. Your numbers.
Virtual consulting for owners who want a second set of eyes from someone who's actually been inside 200+ shops. Bring food cost, labor, your slowest day, your biggest headache. Walk out with a move you can run this week.
Bruce Irving
600+ shops visited. 12+ years on the road.
Rate
$300/hr
Format
Virtual
Zoom call
Common topics
- Food cost & menu engineering
- Labor model & scheduling
- Hiring, retention, delegation
- Local marketing & third-party fees
- Exit planning & succession
Free weekly rundown
One email. Tuesday. No fluff.
What's working in real shops this week. The one move worth your time on Monday. That's it.