Pizza and Ice Cream Trucks – The Next Big Thing?
If you thought Chicago was only about deep-dish pizza, think again! We recently had the pleasure of touring Billy Bricks, a standout name in the Chicago food scene, known for its exceptional brick-and-mortar locations and a fleet of unique food trucks. Led by Rick, the owner, Billy Bricks is revolutionizing how we experience street food.
Our adventure began with a sneak peek at the Billy Bricks trucks parked behind their main location. Rick, with his infectious enthusiasm, introduced us to his pride and joy – a 1958 Ford F350, custom-made into an ice cream parlor on wheels. This vintage truck is not only a head-turner but also a marvel of efficiency and design. Rick shared how the ice cream truck is preferred over the pizza truck during the hot summer months because of its cooler environment and easier prep process.
The tour then shifted to the pizza trucks, each designed with careful attention to detail. From customized ovens to spacious interiors, these trucks are built to handle large events, dishing out up to 140 pizzas an hour. Rick’s insights into the evolution of these trucks from version one to the current version three highlighted the importance of adapting and innovating based on real-world experiences and customer feedback.
But Billy Bricks isn’t just about trucks. Their restaurants are a blend of premier casual dining with a touch of personal service that makes every visit memorable. Rick explained how each location makes its own dough fresh daily, ensuring consistency and quality across the board. Their marketing campaign, “Real People, Real Food, Real Fast,” perfectly encapsulates their commitment to authentic, high-quality food and service.
The visit wrapped up with a deeper dive into their cost management and efficiency strategies. Using advanced software like Margin Edge, Billy Bricks maintains a tight grip on labor and food costs, ensuring profitability while delivering exceptional value to their customers.
Billy Bricks is a perfect example of how innovation and passion can transform the food industry. Whether you’re savoring a slice of their delicious pizza or enjoying a scoop of ice cream from their vintage truck, Billy Bricks promises an unforgettable culinary experience.
Stay tuned for more exciting food adventures and behind-the-scenes looks at the best in the business!
Mentioned In This Episode:
- Billy Bricks: https://www.billybrickshq.com/
- Moo Joe’s: https://www.moojoesicecream.com/
- Rail Trail Pizza Episode: https://smartpizzamarketing.com/two-locations-doing-6-miliion-each-in-sales-railtrail-flatbread-pizza/
- Founder of Ooni Pizza Ovens: https://smartpizzamarketing.com/kristian-founder-of-ooni-pizza-ovens/
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