Turning Website Visitors Into Customers

Turning Website Visitors Into Customers

In this conversation, Bruce interviews Shane from Boostly about using text messaging to convert website visitors into customers. They discuss the importance of capturing customer information and the missed opportunity of not utilizing web traffic effectively.

Shane explains how Boostly helps restaurant owners set up web forms on their websites to collect customer contact information and enroll them in a text club. They also highlight the benefits of text messaging, such as higher engagement rates and real-time communication. The conversation concludes with a discussion on the pricing model and how Boostly simplifies marketing for operators.

Takeaways

• Capturing customer information from website visitors is a valuable resource that many restaurant owners overlook.
• Using web forms and text clubs can help increase conversion rates and allow for ongoing marketing to customers.
• Text messaging is a direct and effective channel for communication, with higher engagement rates compared to email.
• Automated text messaging systems, like Boostly, simplify the process and provide valuable insights for operators.
• Text messaging is an opt-in service, ensuring that customers who receive messages have expressed interest in receiving them.

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