Mastering Text Message Marketing for Restaurants: Insights from Shane at Boostly
Are you a restaurant owner seeking to expand your customer base and nurture loyalty through text message marketing? Shane from Boostly shares expert advice and insight into why a tailored approach to SMS marketing is crucial in today’s landscape.
Key Changes in SMS Marketing:
Personalization: Over the last year, it’s clear that businesses can no longer rely solely on mass messaging campaigns. Shane emphasized the importance of moving away from the “billboard” strategy and instead crafting tailored messages that resonate more deeply with customers. Understanding your audience’s preferences and purchasing habits is vital.
Segmentation: By dividing subscribers into segments based on their ordering frequency and behavior, restaurants can deliver messages that are more relevant and engaging. Whether a customer ordered last week, two months ago, or not in the past six months, a personalized approach can win them over again.
Behavioral-Based Messaging in Action:
Shane illustrates this with a pizza shop example. Sending a generic message like, “Hey, we’re having a promotion today,” might not prompt action. However, a personalized message such as “Hey Bruce, it’s been three weeks since your last order. How about pizza tonight?” creates a relationship with customers. The customer is more likely to respond positively and feel valued.
Boostly’s Plug-and-Play Solution:
For restaurant owners who may feel overwhelmed by the idea of data-driven marketing, Boostly provides a seamless, plug-and-play solution:
- Onboarding: During a 30-minute onboarding call, Boostly will integrate with your existing systems (POS, reservations, phone) to automate tailored SMS marketing campaigns.
- Reporting: Weekly reports will outline how many transactions and how much revenue were generated by your SMS campaigns.
- Expert Consultation: Quarterly consultations with marketing experts review your data trends and provide suggestions for optimization.
Tracking ROI:
One major challenge with restaurant marketing has always been accurately tracking the return on investment. Boostly’s integration with POS and online ordering systems ensures that every dollar spent on marketing can be directly tied to how much revenue it generates. This kind of undeniable tracking helps restaurant owners refine their strategies effectively.
Embracing the Future:
Text message marketing aligns perfectly with the communication preferences of younger demographics. As they grow up in a world dominated by mobile technology, texting becomes second nature. Therefore, capturing their attention and loyalty through personalized SMS campaigns is a no-brainer.
Shane from Boostly has made it clear: Personalized SMS marketing isn’t just a trend but a necessity to stand out in today’s crowded marketplace. By adopting a strategic and data-driven approach, restaurant owners can create stronger relationships with customers and see significant boosts in their bottom lines.
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Resources
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- SPM Community: Whether you’re a seasoned pizza operator or just starting, the SPM Community is your go-to hub for all things pizza.