This Pizza Shop Does $3 Million/ Year in Sales. How?
Welcome back to Smart Pizza Marketing! In this episode, we have a special guest, George from Dedham Pizza, here to share his insights and experiences in the pizza business. George is a true expert in reinvesting in his business and prioritizing quality and consistency. He uses technology to enhance the customer experience, including email marketing and hot bags for delivery.
George focuses primarily on delivery but also offers takeout and dine-in options. We’ll dive into his strategic partnership with third-party delivery services like Uber Eats, DoorDash, Grubhub, and Slice and how they have brought significant business to his shop. George will also discuss using Food Tech to streamline order processing and financial management. Stay tuned as we explore George’s journey in running a successful pizza shop and the challenges and opportunities that come with it.
Subscribe
Founded in 2010 by Mike Kurtz, the brand was born from a desire to create and share the highest quality honey infused with chili peppers. Mike began drizzling his signature hot honey on pizzas at the Brooklyn pizzeria where he worked, and customers started to ask if they could buy bottles to take home.
#1 Premium Fresh Packed tomatoes for Independent Italian restaurants and pizzerias across the US.
Key Takeaways from the Episode:
1. George leverages technology to optimize his pizza business, utilizing email marketing, hot bags for delivery, and Food Tech to integrate various delivery systems. This enhances both the customer experience and operational efficiency.
2. While his business predominantly relies on delivery, George has effectively incorporated third-party delivery services such as Uber Eats and DoorDash, initially with reservations but ultimately finding them beneficial for business growth.
3. Reflecting on his longstanding experience in the industry, George is interested in expanding with a second location, possibly offering Neapolitan-style pizza and a full bar, and he also values the insights gained from attending the Pizza Expo, despite its perceived shortcomings.
Resources
- Wook.AI : WookAI Supplier Management System has got you covered! Our user-friendly system provides an easy way to audit your contract terms, which can lead to significant savings from recovered profits. Don’t miss this opportunity to optimize your restaurant’s financial health. Try WookAI Supplier Management System today!
- SPM Community: Whether you’re a seasoned pizza operator or just starting, the SPM Community is your go-to hub for all things pizza.