Don’t Feed The Trolls

Social media stands out as a powerful tool for promoting businesses in world we live in  today. Its extensive reach, coupled with its low cost when managed independently,  makes it a powerful asset. However, in the realm of business, it’s impossible to please  everyone, and contentious decisions or opinions can lead to challenging situations.  I’ve … Read more

SPM #123: How To Take Control Of Your Reviews

How To Take Control Of Your Reviews In 2017, with information so accessible and readily available to the consumer, reviews of your business are incredibly important. On today’s podcast episode during Aldana, the founder of the testimonial engine, joins me to talk all about how to use reviews to help you grow your business. We … Read more

SPM #114: Reaching Older People on Snapchat and Dealing w/ Bad Reviews

Reaching Older People on Snapchat and Dealing w/ Bad Reviews On this week’s show I answer two questions that I actually receive quite frequently… -How to reach older people on Snapchat and Instagram? -What can be done about bad reviews? Finding an older democratic on Snapchat and Instagram isn’t exactly the easiest thing in the … Read more