SPM #98: The Restaurant Expert David Scott Peters

The Restaurant Expert David Scott Peters David Scott Peters, known as the restaurant expert, helps restaurant owners get a grip on food costs and labor costs. On today’s episode, we go over exactly what percentage you should be working towards for your prime costs (food and labor). David also gives some tips and strategies to lower … Read more

SPM #97: 3 Reasons To Choose Digital Marketing

3 Reasons To Choose Digital Marketing Let me start off first by saying I do not hate direct mail. That being said, I do not think it’s the best investment if you have a limited budget and want to get the best bang for your buck.  Here are my three reasons why you should consider … Read more

SPM #94: Online Ordering Talk Recap From IBIE

Online Ordering Recap From IBIE When I got asked to give a talk at the IBIE about online ordering, at first I thought, really is this still even an issue? Are there really businesses out there who have still yet to buy into online ordering and marketing? The answer, in short, is yes! As surprising … Read more

SPM #92: Make Money With Your Menu

Make Money With Your Menu Gregg Rapp who is a menu engineer for restaurants joins me on this episode to go over how you can turn your menu into a true money maker. Gregg meets with large and small businesses all over the country designing menus that will generate the best return on their items. … Read more

SPM #87: Freestyle Saturday- Marketing Questions

Freestyle Saturday: Marketing Questions Answered These are my favorite types of shows. I love answering marketing questions as it is really where I feel my strength lies. If you have a question you that you would like answered on a future episode of the show, please send an email to Bruce @ Smartpizzamarketing.com for leave … Read more