SPM #102: Kyle Inserra of Polpettina

Kyle Inserra of Polpettina New York Today’s episode of the Smart Pizza Marketing podcast, I’m joined by Kyle Inserra from Polpetinna  Pizza in New York. Kyle recently joined me on a live show where we talked all about how he got started in the pizza industry and how he’s using social media to grow his … Read more

SPM #101: Digital Marketing Questions For Pizzerias

Digital Marketing Questions For Pizzerias On this edition of the Smart Pizza Marketing podcast, I answer questions that I received on our latest webinar, hosted with PMQ Magazine, all about how to get started using social media to grow your pizzeria.   We dig into the use of Facebook ads and the reason why it’s … Read more

SPM #100: FiredPie 18 Locations w/ Fred Morgan

FiredPie 18 Locations w/ Fred Morgan On today’s episode of the smart pizza marketing podcast I’m joined by Fred Morgan who is the co-founder of fired pie in Arizona. Fred talks about what it was like to open 18 locations in only four years which is not an easy thing to do. We go over … Read more

SPM #99: Facebook Ads Questions

Facebook Ads Questions Live I receive a lot of questions about marketing and digital advertising for pizzerias. My answer is always the same…Facebook ads. The reason why I heavily focus on Facebook ads is because it continues to be the platform where people’s attention is right now and where I believe you need to focus … Read more

SPM #98: The Restaurant Expert David Scott Peters

The Restaurant Expert David Scott Peters David Scott Peters, known as the restaurant expert, helps restaurant owners get a grip on food costs and labor costs. On today’s episode, we go over exactly what percentage you should be working towards for your prime costs (food and labor). David also gives some tips and strategies to lower … Read more