Boost Your Pizza Marketing Game: Insider Tips, Instagram Strategies, and More!
In this episode of Smart Pizza Marketing, host Bruce welcomes Gianmarco, a former business caller turned marketing guide for Master Pizza. They discuss effective marketing strategies, optimizing communication frequency, integrating social media platforms, and leveraging email marketing to increase customer orders and loyalty.
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Master Pizza NJ Info:
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Key Takeaways from the Episode:
1. Communication Frequency and Managing Expectations: When obtaining someone’s phone number for marketing purposes, it’s crucial to set expectations for communication frequency. Clearly communicate how often recipients will receive texts and emails to reduce opt-outs and maintain engagement.
2. Leveraging TikTok for Marketing: TikTok is a platform focused on content and user engagement. Utilize TikTok for brand exposure and creating engaging content, rather than solely relying on clickable links in user biographies like on Instagram.
3. Trigger-Based Email Marketing: Instead of mass broadcast emails, consider implementing trigger-based emails to encourage customers to order more. Use a point-of-sale system with integrated email for better data integration, tracking customer behavior, and sending specific emails based on customer actions.
Resources
- Wook.AI : WookAI Supplier Management System has got you covered! Our user-friendly system provides an easy way to audit your contract terms, which can lead to significant savings from recovered profits. Don’t miss this opportunity to optimize your restaurant’s financial health. Try WookAI Supplier Management System today!
- SPM Community: Whether you’re a seasoned pizza operator or just starting, the SPM Community is your go-to hub for all things pizza.