Exploring the World of Roman-Style Pizza with Rob Cervoni
In this podcast episode, we join Rob Cervone, owner of Talio Pizza in Long Island, New York, as he discusses his journey in the pizza industry and the growing popularity of Roman-style pizza. Rob shares insights on the importance of using high-quality ingredients, the impact of social media on his business, and the benefits of networking at pizza shows. Additionally, he reflects on his experience winning the Chopped competition and how it has positively impacted his pizzeria.
The Allure of Roman-Style Pizza: Rob highlights the unique characteristics of Roman-style pizza, emphasizing its light and airy texture, proper fermentation process, and use of all-natural ingredients. He explains how this style of pizza differs from other popular styles, such as Neapolitan or New York, and how it has gained traction in the United States.
The Power of Social Media: Rob credits social media as a significant factor in the success of his pizzeria. By showcasing his products, sharing educational videos, and engaging with customers, he has been able to build a loyal following and attract new customers. Rob emphasizes the importance of transparency and customer interaction in creating a welcoming and personalized experience.
The Impact of Television Exposure: Rob shares his experience participating in the Chopped competition and how it has transformed his business. He discusses the surge in customer interest and the increase in sales following his appearance on national television. Rob emphasizes the importance of capitalizing on such opportunities and retaining customers through exceptional products and service.
The Value of Networking: Attending pizza shows and industry events has been instrumental in Rob’s growth as a pizza maker. He highlights the value of networking with other pizzeria owners, learning new techniques, and staying updated on industry trends. Rob also mentions the significance of the Chicago Restaurant Show, where he has secured multiple consulting gigs and connected with restaurateurs looking for new concepts.
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Whether you're a seasoned pizza operator or just starting, the SPM Community is your go-to hub for all things pizza.
Key Takeaways from the Episode:
- The importance of using high-quality, all-natural ingredients in pizza-making: The guest, Rob, emphasizes the significance of using properly fermented dough and all-natural flours without additives or bleaching agents. He believes that using these ingredients not only improves the taste of the pizza but also makes it healthier for consumers.
- The power of social media and personal branding: Rob discusses how his appearance on a national television show, as well as his active presence on social media, significantly boosted his business. He highlights the importance of transparency and engaging with customers through platforms like Instagram to build a loyal customer base.
- The value of customer service and personal connections: Rob emphasizes the importance of creating a welcoming and friendly atmosphere in his pizzeria. He believes that knowing customers by name and making them feel valued and appreciated leads to customer loyalty and positive word-of-mouth recommendations.
Resources
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- SPM Community: Whether you’re a seasoned pizza operator or just starting, the SPM Community is your go-to hub for all things pizza.