Marketing – Gen X – Slow Sales In this episode of the Smart Pizza Marketing podcast, host Bruce Irving answers questions from the audience about marketing strategies for pizzerias. He discusses community involvement strategies, the pros and cons of offering specialty pizzas, boosting sales during slow times, dealing with GenX employees, getting customers to try … Read more
How To Control Your Costs & Budget For Max Profit Fred Langley, the founder of Restaurant Systems Pro, discusses the importance of knowing your numbers and managing costs in the restaurant industry. He explains how his software helps restaurant owners track inventory, manage labor efficiency, and optimize pricing. Fred emphasizes the significance of understanding product … Read more
Turning Website Visitors Into Customers In this conversation, Bruce interviews Shane from Boostly about using text messaging to convert website visitors into customers. They discuss the importance of capturing customer information and the missed opportunity of not utilizing web traffic effectively. Shane explains how Boostly helps restaurant owners set up web forms on their websites … Read more
You Don’t Need Multi-Units w/ Perry from Famous Pizza In this episode, Bruce Irving interviews Perry, the owner of Famous Pizza in Connecticut. Perry shares his journey of downsizing his restaurant and focusing on takeout and delivery. He emphasizes the importance of numbers in running a successful pizzeria and discusses the benefits of menu simplification. … Read more
Three Food Trucks & Two Brick & Mortar Locations Nick Sanford, the owner of Toss and Fire Woodfired Pizza, shares his journey of starting with a trailer and transitioning to multiple food trucks and brick-and-mortar locations. He emphasizes the importance of learning from other food truck operators and seeking advice from those who have already … Read more