Pie 95 Pizza’s Business Evan, the owner of Pi 95, shares his journey of starting as a food truck and transitioning to a brick and mortar pizzeria. He discusses the challenges and benefits of both formats and emphasizes the importance of enjoying what you do and supporting your family. Evan also highlights the evolving pizza … Read more
Social media stands out as a powerful tool for promoting businesses in world we live in today. Its extensive reach, coupled with its low cost when managed independently, makes it a powerful asset. However, in the realm of business, it’s impossible to please everyone, and contentious decisions or opinions can lead to challenging situations. I’ve … Read more
Marketing – Gen X – Slow Sales In this episode of the Smart Pizza Marketing podcast, host Bruce Irving answers questions from the audience about marketing strategies for pizzerias. He discusses community involvement strategies, the pros and cons of offering specialty pizzas, boosting sales during slow times, dealing with GenX employees, getting customers to try … Read more
How To Control Your Costs & Budget For Max Profit Fred Langley, the founder of Restaurant Systems Pro, discusses the importance of knowing your numbers and managing costs in the restaurant industry. He explains how his software helps restaurant owners track inventory, manage labor efficiency, and optimize pricing. Fred emphasizes the significance of understanding product … Read more
Turning Website Visitors Into Customers In this conversation, Bruce interviews Shane from Boostly about using text messaging to convert website visitors into customers. They discuss the importance of capturing customer information and the missed opportunity of not utilizing web traffic effectively. Shane explains how Boostly helps restaurant owners set up web forms on their websites … Read more