Kapwing: Editing and Creative Made Easy
As business owners we are always looking for the next best thing to help improve our business and the marketing of our business; especially when it comes to social media. It can be hard to keep up with all the latest trends and features each platform brings to us. One of the current trends when it comes to promoting your product or service to customers is through video.
There are so many reasons why your business should be using video marketing right now. It not only enables digital storytelling, but it also increases conversations with your customers and builds trust and long-term relationships with these customers, which every business owner hopes for. But video editing and producing can be scary if you’ve never done it, we know. Most people think it takes hours and hours to produce only a short clip of video content. But Kapwing makes it so simple, it’s almost a no brainer!
Kapwing is an online video, image, GIF, and meme editor. The best part is, they do all the work for you. All you have to do is upload your video/image or paste the URL to your video to begin editing. Kapwing makes it easy for you to keep up with the latest trends by providing a variety of tools for you to work with.
Each tool satisfies a different need for video marketing in your business. You definitely don’t need to be an expert video editor to use these tools. Oh yeah, and did I mention it’s free? Yup. You don’t even have to set up an account to begin using these tools. After you get comfortable with these tools, however, there is an option to upgrade to an account which will allow you to produce a video without the Kapwing watermark appearing in the corner. We are big fans of Kapwing and our hope is that after you finish reading this, you’ll give it a go and become one of the 800,000 happy users.
Breaking it Down
Here are all the different video editing tools that Kapwing offers:
- Video Maker
- Meme Generator
- Image to Video (GIF)
- Adding subtitles to video
- Video Montage maker
- Video collage
- Filter video
- Add text or music to video
- Convert an image to video
- Reverse or loop a video
- Trim or edit speed of video
- Stop motion maker
- Rotate video
- And more to come…
Out of these tools, we have found a few that work best for us that we would like to explain further.
Meme Generator
The meme generator is a great tool if you want to add a title or “caption” to the video. Memes are a huge part of the social media culture currently and they will definitely grab the attention of the millennials scrolling by your post. Memes are a great opportunity to start building this relationship with your customers and also a great way to get people to stop scrolling and see your post!
Adding Subtitles
Are you ever in a place scrolling through Instagram or Facebook where it’s not appropriate to have your sound on? I’m guessing it happens all the time. Kapwing’s subtitle generator makes it so you can watch a video and read along with what is being said without having to use sound. Also, it is SO easy to use. It will automatically add subtitles by listening to your video and after that, you can go in and edit what artificial intelligence didn’t quite get (the only catch is the video you upload must be 30 minutes or shorter). We use this tool on almost every video we produce, and if nothing else, we highly recommend checking this feature out!
Video Trimmer
We all know that Instagram doesn’t allow videos longer than 60 seconds in length and let’s be real, most video’s can’t hold our attention for any longer than that anyways. So Kapwing’s trimming tool is crucial if you are on Instagram! Kapwing makes it easy to adjust the length and portion of the video you want to trim down.
On top of all these great tools, Kapwing provides so many resources for their users. How-to blogs, templates, articles, and stories to help you succeed in whatever you are looking to do while keeping you inspired!
Whether you are looking to become more innovative in content creation, need a better way to grab the attention of your customers, or are just looking for an easy-to-use video editing tool, Kapwing is definitely the tool to check out!