One TikTok Video Doubles Their Pizza Business
Chuck and Seb, owners of Mortadella Head in Summerville, Massachusetts, share their story of starting a Roman-style pizzeria. They learned the art of making Roman pizza from Gabriele Bonschi in Rome and were among the first to introduce this style to the Boston area. They explain the challenges of educating customers about Roman-style pizza and the importance of the 72-hour fermentation process for the dough. The pizzeria has gained popularity through viral TikTok videos and media attention, leading to increased business and the need to overcome operational challenges. Despite the challenges, Chuck and Seb remain committed to providing a unique and creative dining experience.
Takeaways
- Learning from experts in a specific style of pizza can help differentiate your pizzeria and attract customers.
- Educating customers about unique pizza styles may be necessary to set proper expectations and enhance their dining experience.
- Creating viral content on platforms like TikTok can generate significant attention and increase business, but it also requires operational adjustments.
- Overcoming challenges is an essential part of running a successful pizzeria, and having a positive mindset is crucial.
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Resources
- Wook.AI : WookAI Supplier Management System has got you covered! Our user-friendly system provides an easy way to audit your contract terms, which can lead to significant savings from recovered profits. Don’t miss this opportunity to optimize your restaurant’s financial health. Try WookAI Supplier Management System today!
- SPM Community: Whether you’re a seasoned pizza operator or just starting, the SPM Community is your go-to hub for all things pizza.