More Content = More Customers
In this conversation, Cindy Hayward, owner of a pizzeria, discusses various aspects of running a restaurant business and marketing strategies. She talks about the challenges faced during the COVID-19 pandemic and the shift in customer habits towards takeout and delivery. Cindy also shares her hesitations about email and text marketing, as well as the importance of word-of-mouth recommendations. She discusses the effectiveness of Instagram Reels and the need for consistent posting on social media platforms.
Additionally, she mentions the role of Twitter and TikTok in her marketing efforts and the importance of optimizing the website for mobile users. In this conversation, Bruce provides advice to Cindy on how to improve her social media presence for her pizza business. They discuss strategies for increasing engagement with stories, maximizing reach and consistency, utilizing email and text marketing, and the concept of overposting. Bruce also creates an action plan for Cindy to follow and suggests a follow-up in 30 days.
Subscribe
Fiero Forni has generations of experience in crafting high-quality and authentic wood-fired brick ovens for both commercial and residential use. Our commercial pizza ovens built using high-quality materials from Italy and shipped to our New York facility for manufacturing, customization, and assembly by our experienced production team.
#1 Premium Fresh Packed tomatoes for Independent Italian restaurants and pizzerias across the US.
Links Mentioned:
Key Takeaways
- Posting four to six stories a day can lead to increased engagement and viewership.
- Consistency is key in reaching more people and potential customers.
- Email and text marketing can be effective strategies for boosting sales.
- There is no such thing as overposting on social media, as long as the content is relevant and engaging.
Resources
- Wook.AI : WookAI Supplier Management System has got you covered! Our user-friendly system provides an easy way to audit your contract terms, which can lead to significant savings from recovered profits. Don’t miss this opportunity to optimize your restaurant’s financial health. Try WookAI Supplier Management System today!
- SPM Community: Whether you’re a seasoned pizza operator or just starting, the SPM Community is your go-to hub for all things pizza.