Why Domino’s Pizza Is Successful
In the world of pizza, there are few names as well-known as Domino’s. The pizza giant has been around since 1960, and in that time, has become the world’s largest pizza chain by sales. What is it about Domino’s that makes them such a successful company? On this episode of the Smart Pizza Marketing podcast, host Bruce explores this question and more.
Delivery Business
One of the key takeaways from the episode is Domino’s early focus on delivery. Founder Tom Monaghan recognized the potential of pizza delivery and made it a key component of their business strategy. This focus on delivery quickly allowed Domino’s to expand, with over 100 restaurants in the US by 1970 and over 2000 by 1985.
But it wasn’t just delivery that made Domino’s successful. The company was an early adopter of technology and innovation. Bruce mentions the 30-minute guarantee for pizza delivery that the company introduced in 1989. This guarantee allowed Domino’s to compete with other pizza giants like Pizza Hut and Little Caesars. They were also early pioneers in the efficient delivery of made-to-order pizzas and had a significant impact on the pizza and delivery industries.
Full version of SPM PRO with everything we have to offer.
- Quarterly one-on-one meeting with Bruce
- Monthly live calls with Bruce and others in the group
- Your questions answered by others building businesses just like you
- Ideas for growing your business
- New marketing ideas and how strategies on how to implement them
- Insight about how others build and grow their business
- Monthly Q&A with industry and marketing leaders
- Access to all our current products and courses
- Private SPM Podcast feed only available to members
- Private Slack channel for any questions you need help with.
Technology
As technology has improved, Domino’s has continued to embrace innovation. They created a tracking system that allows customers to keep an eye on the process of their pizza delivery. While there has been debate over how accurate the system is, it has reduced calls to customer service by making it easier for customers to check on their pizza’s progress. The pizza builder, which allows users to see their pizza in real life on the computer screen, is another example of Domino’s use of technology.
The episode also highlights Domino’s focus on consistency. The company developed a central commissary system to ensure that all of its stores have high-quality dough and ingredients. This consistency helps build recognition and trust in the brand.
Marketing
Finally, the episode touches on Domino’s marketing strategies. The company spends a lot of time marketing its business using various mediums, including TV and online platforms like Facebook ads. They have the reputation of being at the forefront of technology and unique marketing strategies. One past successful marketing campaign was “Avoid the Noid,” which featured a character that went around destroying pizza, and employees had to avoid it.
Subscribe
Resources
- Wook.AI : WookAI Supplier Management System has got you covered! Our user-friendly system provides an easy way to audit your contract terms, which can lead to significant savings from recovered profits. Don’t miss this opportunity to optimize your restaurant’s financial health. Try WookAI Supplier Management System today!
- SPM Community: Whether you’re a seasoned pizza operator or just starting, the SPM Community is your go-to hub for all things pizza.