17 Pizza Marketing Ideas For 2023

If you’re looking for pizza marketing ideas, look no further! In this blog post, we will discuss ten different ways that you can advertise your pizza restaurant. From social media to print advertising, we have you covered. Implementing some of these strategies may seem daunting at first, but they can be extremely effective in helping your pizza restaurant succeed. So what are you waiting for? Start reading and get inspired!

One way to market your pizza restaurant is through social media. This is a great way to reach out to potential customers and create a connection with them. You can post pictures of your pizzas, special offers, and events that you will be hosting at your restaurant. Check out this video that we did about Instagram for a pizzeria.

1. Invest in photography for your pizza marketing photos

Posting pictures of your pizza is a great way to get people interested in your restaurant. But, it’s important to make sure that the pictures are high-quality. This will help you attract more customers and convince them to come to try your pizza.

You don’t need a professional photographer all you need is a smartphone and some window lighting.

2. Create a content calendar

Creating a content calendar will help you stay organized and on track with your social media posts. This way, you can plan out what you’re going to post in advance and make sure that your posts are consistent.

Here is a helpful blog post about how to create a social media content calendar.

3. QR Codes

QR codes are a great pizza marketing idea to give your customers more information about your pizza restaurant. You can place them on your menus, flyers, and even pizza boxes! When scanned, they can link people to your website, social media pages, or online ordering page.

Check out this blog post for more information about QR codes and how to use QR Codes more effectively.

4. Create behind-the-scenes content

People love seeing what goes on behind the scenes of their favorite businesses. Creating behind-the-scenes content is a great pizza marketing idea to give people an inside look at your pizza restaurant and make them feel more connected to your brand.

You can create behind-the-scenes videos, blog posts, or even social media posts.

Here is an example of a pizzeria using TikTok Live and showing what goes on when it gets busy.

5. Try TikTok Ad campaigns For Pizza Marketing

TikTok is a great way to reach out to potential customers and create content that is engaging and fun. You can run ad campaigns on TikTok that are specifically targeted to people who are interested in pizza.

Here is a helpful blog post about how to run an effective ad campaign on TikTok.

6. Run Pizza Marketing SMS campaigns

SMS campaigns are a great way to reach out to your customers and promote your pizza restaurant. You can send out SMS messages with special offers, coupons, or even just reminders about your restaurant.

Make sure that you get permission from people before adding them to your SMS campaign.

You can learn more about SMS marketing here.

7. UGC Campaigns

User-generated content is the new word of mouth marketing to promote your pizza restaurant. You can run campaigns where you encourage your customers to post pictures of their experience at your restaurant or with your pizza.

You can offer prizes for the best user-generated content, like free pizza or t-shirts.

I did an entire podcast episode about UGC. Listen to that one here

8. Send email marketing updates

Email marketing is a great way to keep your customers updated on what’s going on at your pizza restaurant. You can send out weekly or monthly newsletters with specials, events, and new menu items. This is probably the most important pizza marketing idea but the one people do the least.

Make sure that you have a clear call to action in your email marketing updates so that people know what you want them to do.

You can learn more about email marketing here.

9. Monitor your reviews

It’s important to monitor your pizza restaurant’s reviews so that you can see what people are saying about your business. You can use sites like Yelp and Google My Business to keep track of your reviews. People (especially first-time customers) search for what others are saying about your business before making a decision whether you like it or not.

You can respond to both positive and negative reviews, but make sure that you stay professional.

10. Organize a “Free pizza for a year” contest

People love free stuff, so a contest like this is sure to get people interested in your pizza restaurant. You can promote the contest on social media and in your email marketing updates.

To enter the contest, people can take a picture of themselves with their favorite pizza from your restaurant and post it on social media with the hashtag #freepizza

11. Use The Holidays To Create unique types of pizza

Holidays are a great time to get creative with your pizza menu. You can offer special holiday-themed pizzas that are only available for a limited time. People love trying new things, so this is a great way to increase interest in your pizza restaurant.

You can promote your holiday pizza specials on social media and in your email.

12. Organize a pizza-making class in person or via Zoom

Pizza-making classes are a great way to get people interested in your pizza restaurant. You can offer classes in person or via Zoom. In the class, you can teach people how to make pizza dough from scratch and top it with their favorite toppings.

You can promote your pizza-making classes on social media and in your email marketing update.

13. Leverage Social Media platforms

Social media platforms like Facebook, Instagram, and Twitter are great ways to reach out to potential customers. You can create posts about your pizza specials, events, and new menu items. Make sure to use relevant hashtags so that people can find your posts.

You can also run social media ads that are specifically targeted to people who live in or around your city.

14. Team Up with Creators on Instagram and TikTok:  

Between Instagram and Tik-Tok there are a lot of influencers who can actually drive traffic into your business.

The key though is to find the right types of influencers who have a localized audience in order for it to be successful. Don’t mistake influence with audience size. The size of the audience doesn’t matter; what matters most is engagement. It’s better to have a smaller more targeted audience than a larger less targeted audience.

15. Create an NFT For Rewards: 

 I talked about creating an NFT Rewards program on this podcast with Justin from Cowabunga Pizza.

 NFTs are new and as of today, I bet a vast majority of your customer base does not understand them. But that doesn’t mean you shouldn’t take a look at them.

I believe they are the future.

 You can create an NFT rewards program that allows each NFT owner to receive discounts as long as they have that particular NFT in their wallet. The other benefit to NFTs is that you can write into the sale when it sells in the future, you as the creator of the NFT get a percentage of the sale. 

It’s going to be interesting, that’s for sure. We talked all about NFTs in this episode. 

16. Create a Pizza Challenge or Secret Pizza 

There’s a pizzeria called Zalat Pizza in Texas and they have a challenge they call “The Reaper Roulette Challenge”.

Here’s what it is, you order any pizza and on one slice they put a few drops of their hot sauce and you have to guess which one it is. It’s not only a fun game but also creates many UGC (user-generated content) that people post on their Instagram and Tik-Tok. That content is great for you to share on your account as well.

Think outside the box. It’s okay to be fun and a little goofy. If you’re not having fun in your business, what’s the point of being in business?

17. Instagram 30-Day Challenge:

In 2020 I created the 30-day Instagram Challenge. I did this in order to help you get in the habit of creating Instagram content. 

 Here’s how it works: Every day you need to do the following: Create one post to your feed, add two new stories, make 25 comments on posts that use hashtags you’re following and send 10 thank you dms. Do this every day for thirty straight days.

That’s the gist. 

Do that for a solid 30 days and you’ll start to see some growth on Instagram. If you’re interested, you can hear more about our Instagram challenge here.

These are just some of the pizza marketing ideas that you can use to market your pizza restaurant. Implementing even just a few of these strategies can help you attract more customers and grow your business. So what are you waiting for? Start planning your pizza marketing strategy today!

Do you have any other pizza marketing ideas that you would like

Frequently Asked Questions About Pizza Marketing

How do I advertise my pizza?

Start with social media. It’s free and anyone can use it. Pick a platform that you are comfortable with and start creating content.

How can I promote my pizza online?

Create a google my business page and make sure everything is up to date. Then create social media accounts and create content for your business.

Is pizza a good business?

Yes, pizza is a good business. It is a $37 billion industry in the United States alone. pizza businesses have a 63% profit margin on average. pizza is also one of the most popular foods in the world. Over three billion pizzas are sold each year.

What are the trends in the pizza industry?

Some of the current trends in the pizza industry include:

-Healthier pizza options such as vegan pizza, gluten-free pizza, and organic pizza.

-Pizza delivery by drone

-Gourmet pizza toppings such as lobster, truffles, and foie gras.

How do I make my own pizza brand?

Start by creating a unique selling proposition. What makes your pizza brand different from the others? Then create a strong branding strategy that includes things like a catchy name, logo, and tagline. You will also want to make sure you have a great product and excellent customer service. Promote your pizza brand through social media, word of mouth, and